The first meeting storyboard (Marketing Hub 03-06-09)

Now that your client segmentation, propositions and pricing are sorted, all we have to do is find an effective and compelling way of communicating it to new clients at a first meeting. That is exactly what the First Meeting Storyboard is designed to do. It is simply a series of presentation slides, either in PowerPoint or hard copy, designed to help you sell your service proposition – not products – to your prospect.

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