Wisdom from the Web A new year and the chance to shake up your business and start moving in the right direction for success. For our FP Advance social media channels we hunt down content that is indispensable, eye-opening and thought-provoking, sharing links from some of the best and brightest …
Last week I promised I would cover “How much should I charge?” in detail. In this week’s blog I keep that promise. Here we go! In last week’s newsletter I showed you how to keep things simple by charging in three places. Let’s take a look at the first place you will charge: …
Moving on from last week’s tricky issue of pricing your services, this week I look at the value for clients and share a simple formula for charging. Last week I looked at how clients think about you, your services and your value. I also covered the importance of diagnosing their …
Welcome back from the Christmas and New Year break. I hope you are feeling refreshed and ready to go! Our first series for 2014 is on the tricky issue of pricing your services. Almost every business I know struggles with this to some extent. It seems the more intangible the …
I’m sure you’ve heard about profiling your ideal client. The idea is to define what makes the perfect client for you and your business, so you can target more of them. It makes perfect sense. Ideal clients for me are: 1. Running a financial planning business model That is, they are committed …