Creating your service standard (Marketing Hub 03-06-09)

Now that we’ve seen the way the airline industry apply the principles of segmented service standards let’s design our own. So what should be in it? Frankly it’s up to you. The starting point has to be asking “What do my clients want or expect from me?” This is the first sticking point because, in our experience, most advisers don’t know since they’ve never posed the question
to clients.

Creating your service standard - Marketing Hub

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